The Elegance Carpet Range: The Best of Both Worlds

The Elegance carpet range is a signature collection that perfectly marries classic style with modern practicality. It is designed for homeowners who desire the luxurious feel and look of a natural wool carpet but need the easy-care benefits of a synthetic fiber.

Key Features and Benefits

• “Beyond Wool” Look and Feel: This carpet is crafted from 100% polypropylene, but its premium 2-ply yarn is designed to mimic the natural, de-lustred finish of wool. This provides a soft, matte texture and a sophisticated, luxurious feel underfoot without the high maintenance.
• Stain-Resistant & Bleach-Cleanable: Made from durable synthetic fibers, this carpet is naturally resistant to stains and is bleach-cleanable, making it a highly practical choice for busy homes with children and pets. Spills can be easily blotted away, and the carpet is protected from common household stains with a 10-year warranty.
• Heavy Domestic & General Commercial Rating: This carpet’s exceptional durability is highlighted by its heavy domestic and general commercial use ratings. This means it’s suitable for all areas of the home, including high-traffic zones, and can even stand up to the rigors of a commercial setting.
• Plain and Heathered Tones: The collection offers a wide selection of on-trend colours in both plain and heathered tones. This gives consumers the flexibility to choose between a solid, uniform look or a subtle, flecked appearance that is great at disguising everyday dirt.
• Twist Pile Construction: The robust 2-ply twist pile construction contributes to the carpet’s longevity. The tightly twisted fibers help the pile bounce back, resisting flattening and maintaining its elegant appearance over time.
• Innovative Backing: The carpet features a flexible backing that simplifies installation by reducing the risk of delamination, making the carpet more flexible and minimizing the chance of creasing during fitting.
• Affordable and Durable: By combining a wool-like aesthetic with the practical benefits of polypropylene, this range offers an affordable yet hard-wearing solution. This allows you to achieve a high-end look without the premium price tag.